Thierry Ghyselen, auteur/autrice sur Backspin

Retail, quelle stratégie de communication pour booster le trafic dans les centres commerciaux et les enseignes

5 mars 202526 septembre 2024 par Thierry Ghyselen

Pour maintenir ou augmenter ce trafic, les supports de communication à la disposition des enseignes se sont multipliés.

Benchmark : révélez les stratégies de communication gagnantes

13 décembre 202315 mai 2023 par Thierry Ghyselen

Comparaison n’est pas raison mais l’étude détaillée des stratégies de communication de la concurrence reste un outil indispensable pour alimenter et orienter la croissance d’une marque.

La confiance : un enjeu stratégique pour les marques

22 mars 202413 avril 2022 par Thierry Ghyselen

À quelles marques les français accordent-ils leur confiance ? Sur quels critères se fondent-ils ? Comment une marque peut-elle développer ou conserver son capital confiance ?

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