Thierry Ghyselen, auteur/autrice sur Backspin

Retail, quelle stratégie de communication pour booster le trafic dans les centres commerciaux et les enseignes

27 septembre 202426 septembre 2024 par Thierry Ghyselen

Benchmark : révélez les stratégies de communication gagnantes

13 décembre 202315 mai 2023 par Thierry Ghyselen

Comparaison n’est pas raison mais l’étude détaillée des stratégies de communication de la concurrence reste un outil indispensable pour alimenter et orienter la croissance d’une marque.

La confiance : un enjeu stratégique pour les marques

22 mars 202413 avril 2022 par Thierry Ghyselen

À quelles marques les français accordent-ils leur confiance ? Sur quels critères se fondent-ils ? Comment une marque peut-elle développer ou conserver son capital confiance ?

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Toujours activé

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Durée	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.